K V Sridhar quits SapientNitro to chase a dream

18 Oct,2016

By A Correspondent

 

K V Sridhar

The desire to chase dreams is not just the preserve of the youth. K V Sridhar, better known as Pops in the advertising fraternity, has moved on from SapientNitro where he has been Chief Creative Officer for two-plus years.

 

A veteran in the business, Pop has spent over three decades across agencies like FCB Ulka, JWT, Lowe Lintas and Leo Burnett.  At Leo Burnett, he has had two stints – from 1994 to 2000 and from 2003 to 2014.  “But one must move on to chase the dream,” he told us.

 

Speaking to The Economic Times, he said: “While I learnt to become nimble at SapientNitro, it also made me realise that the way the industry is moving if we don’t move fast enough we would be irrelevant soon.”

 

Pops has indicated that he would start his own venture, deciding to set up an independent agency.  His last day at work with the Publicis Groupe-owned SapientNitro was last Friday.

 

On his new venture, he told Livemint: “I have been thinking about this for a while now. And, because of my deep involvement at SapientNitro, this decision is strategically and emotionally difficult for me. It has always been my endeavour to do new things, and this new venture is a step in that direction.”  Although not much is known of the venture, it is rumoured to offer solutions in the creative advertising and technology space.

 

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