iProspect launches ‘It’s Who We Are’ campaign featuring Olympic athlete

19 Oct,2016

By A Correspondent


iProspect has launched a new global brand campaign “It’s Who We Are” featuring six members of its staff. The agency held a search for the ‘faces of iProspect’ across its network of 84 offices across 52 countries. The campaign showcases how the talents and skills that employees embody outside of the office not only enhance the quality of their work but also help them achieve the ultimate in work/life balance.


The selection process was open to all 3,200+ employees and resulted in a mix of backgrounds, seniority and expertise. The campaign features Kou Luogon, Senior Associate at iProspect Texas and Olympic athlete, Jonas Sommer, Digital Operations Analyst at iProspect Singapore and intrepid scuba-diver; Melanie Sfreddo, Digital Assistant at iProspect Argentina and pro wakeboarder; VinncentNgyuen, Senior Associate at iProspect California with a passion for cooking and volunteering at local children’s shelter; Birgit Gerlinger, Director, SEA at iProspect Germany and rock-climber and Gil Jones, CEO of iProspect Israel and keen drummer.


“The campaign showcases our brand and culture by celebrating our diverse and dynamic talent. Our desire is that not only will this continue to attract a new generation of digital talent, but inspire a new level of partnership with current and future client partners,” says Misty Locke, Global CMO of iProspect.


Speaking about the campaign, Vivek Bhargava, CEO, iProspect India says, “At iProspect India, our people are our backbone, we are nothing without them. We hire the best of the talent in the industry and invest in consistent learning and development, we bring on board those with a passion to make a difference and contribute to the larger digital world. We respect the individual and strive to create a happy environment that is both enjoyable and fun, yet conducive to productive work. The global campaign launched is a step in the direction of recognising and appreciating the good work our people do everyday as individuals, both inside and outside of office.”


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