FCB Ulka Bangalore bags AVT Premium

24 Oct,2016

By A Correspondent

 

A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for its flagship brand, AVT Premium.  The win adds to the portfolio of the Bengaluru office FCB Ulka portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT Premium is the AVT Group’s flagship tea brand which leadership status in Kerala and Tamil Nadu.

 

Said Ravi Sanker, CEO of AVT Consumer Products: “We are pleased to work with FCB Ulka. Their team has shown willingness to go the extra mile to understand our brand, the market and the opportunity in front of us. We appreciate their collaborative approach and are expecting excellent and effective work from them.”

 

Nitin Karkare

Added Nitin Karkare, CEO, FCB Ulka:  “We are delighted that A.V.Thomas & Company has chosen us as their advertising partners for their flagship tea brand AVT Premium. As a company with a strong legacy we are proud to be working with them in ensuring that AVT Premium builds on its leadership status in the market”.

 

Swati Bhattacharya, CCO, FCB Ulka, said, “AVT Premium is a brand we’re very excited to work with. The brand has a strong legacy in the South, and the challenge of building on such a robust foundation is extremely exciting. We look forward to creating some great work on the brand.”

 

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