DDB MudraMax bags media duties of Bausch and Lomb India

05 Oct,2016

By A Correspondent

 

Following a multi-agency pitch, DDB MudraMax has bagged the media duties of the US eye health product giant – Bausch and Lomb. This is specifically towards for its ATL media planning and strategy requirements. The agency will also utilise its expert approach, analysis, understanding of consumer and value proposition to further strengthen the position of the brand in the Indian market.

 

Said Indranil Chakravarty, Commercial Director, Business Unit Head, Vision Care at Bausch & Lomb:  “Bausch and Lomb is the category leader in India and through mass communication we are trying to expand the category and create awareness. We are happy to partner with DDB MudraMax and are banking heavily on their expertise to spread our communication far and deep amongst our target segments and geographies.”

 

Commenting on the new win, Tarun Nigam, EVP, DDB MudraMax-Media: said “Bausch & Lomb was looking at a very specific set of interventions for their brand.  This assumed greater importance as the brand has been absent from mass media for the last few years. The win is a result of an amalgam between strategy and creative media application, to ensure best possible message targeting.”

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