DDB Mudra West creates multimedia campaign to promote SBI Hope Loans

28 Oct,2016

By A Correspondent


This festive season, every loan taken from State Bank of India will be named as a hope loan because for every loan taken from the bank, the brand will make some donations to the NGOs.


The communication for this has been created by DDB Mudra West aspires to showcase this product proposition in the best light but also help mobilise consumer participation. A film led multimedia campaign has been drafted which showcases what a loan means to a person. With this campaign, the agency intends to reposition SBI loans as loans that activate hope, not only for an individual but for the larger society – making hope and happiness infectious.


The one-minute film takes the viewers through a montage of the progress in areas of education, health, energy, women empowerment that would be possible because of a loan taken from SBI.


Speakinging on the campaign, Rajnish Kumar, Managing Director, SBI said, “SBI Hope Loans is a novel campaign designed by us to appeal to both the heart and mind of prospective customers. This is an effort from SBI to give customers an opportunity to be the hope for people from under privileged sections of the society. For every Home, Auto or Personal loan disbursed, SBI will donate Rs. 100 per loan to NGOs working in areas of education, health, mobility solutions and clean environment.  Early feedback on our advertising campaign has been very encouraging. We hope to spread the festive cheer to as many fellow citizens.”


Added Rahul Mathew, Creative Head, DDB Mudra West, “A loan has great power. It can change your life and everything in it. It gives you the feeling of moving forward, both physically and mentally. So imagine the power of a loan that changes the life of not just the taker but of those around. A loan that can move the lives of the less privileged forward as well. That’s the power we wanted to unleash with the concept of hope loans.”


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