ChuChu TV partners Dream Theatre for merchandise biz

19 Oct,2016

By A Correspondent


ChuChu TV, the a YouTube channel for toddlers from India, with over  6 million subscribers, has partnered with Dream Theatre to launch the global consumer products business for the brand. In terms of watch time, ChuChu TV claims to be the most watched channel in Asia Pacific and amongst the top 20 YouTube channels in the world. ChuChu TV has now partnered with Dream Theatre to launch the ChuChu TV Consumer Products business globally.


Dream Theatre, India’s premier entertainment firm with licensing as a core business, is creating the brand architecture and is and making ChuChu TV licence-ready. Having worked with international brands like Angry Birds, DreamWorks Animation, Pokemon, Femina and numerous others on the licensing front, Dream Theatre is creating the brand architecture and go-to-market plan for ChuChu TV by upgrading the creative assets, creating style guides, business templates and also charting the launch strategy and rollout plan across territories for ChuChu TV. Toys, Gaming, publishing and apparel will form the core categories and will be rolled out first, starting summer 2017. US, Europe and Asia will be the leader markets with Dream Theatre collaborating with best in class licensing agencies, toy players, publishing houses and gaming companies to roll out the consumer products program in a synchronised fashion, notes a communique.


“ChuChu TV’s huge popularity across the world propelled us to create a consumer products business on a global scale. We have found the right partner in Dream Theatre who has a wealth of experience in licensing. We felt this is right time to enter the licensing arena and take our brand to the next level”, said Vinoth Chandar, Founder, CEO & Creative Director, ChuChu TV.


“Chu Chu TVs phenomenal success is a testimony to its popularity and it is very exciting for us to work with a brand originated in India and adored across the world by the young and old alike, ” added Jiggy George, CEO and Founder Dream Theatre.


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