BTVi takes a stand with #OpinionsThatCount

26 Oct,2016

By A Correspondent

 

BTVi has unveiled its new positioning – #OpinionsThatCount via an aggressive 360-degree campaign. Influencers seek accurate information that will shape their decisions and build opinions and BTVi will be the voice and choice of the influential, notes a communiqué on the campaign, adding: “This campaign charts out an independent path for the brand reinforcing its stance post the partnership with Reuters. “

 

Monica Tata

Said Monica Tata, Chief Operating Officer, BTVi: “This campaign represents our strong stand focusing on influencing the think tanks of the country who are trend setters and key drivers of the economy. BTVi aims to provide most credible information to its viewers. Through this campaign, the channel continues to reach out to recognized authorities of their fields, whose thoughts and opinions matter to the millions who follow them”.

 

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