British Paints seeks to make inroads with new signage

06 Oct,2016

By A Correspondent

 

British Paints has unveiled a new signage this month. This changeover aims to give a fresh look and feel to the corporate identity and also bring about top of mind recall amongst the target audience, notes a communiqué.  The new British Paints signage has a vibrant red as its background colour, and this shade will now extend across all company communications and digital space.

 

Said Ranjit Singh, President, British Paints: “We are very positive regarding this new identity, which reflects the energy, passion and commitment that we share within the organisation and with all stakeholders.  We will roll-out the new signage this month onwards, and expect to complete across India by end December.  We also believe that this signage will have a universal appeal, and will significantly enhance our visibility wherever displayed.

 

Alongside, there will be similar transition across the entire range of publicity materials and other stationeries. Hence the entire ‘communication’ with the audience will be in unison, and easy to connect with the company.

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