Being Indian & Quaker Oats unveil festive video campaign

25 Oct,2016

By A Correspondent

 

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian along with Quaker Oats, have released a video ‘Ek Muthi Sonu ke Naam’ to urge people to pause and spare a thought to the millions of children who go hungry. The video is based on the vision behind the noble #QuakerFeedAChild initiative.

 

Said Deepika Warrior, Vice President – Nutrition Category, PepsiCo India: “We believe that ‘Ek Muthi Quaker’ has the power to make a difference in people’s lives. Quaker Feed a Child is a social extension of what ‘Ek Muthi’ can do. The video articulates a powerful thought urging us all to make every festival more meaningful by simply pledging a fistful to feed a child.”

 

A Being Indian statement read: “It is saddening that despite the progress made by science and technology, hunger still tops the reason for death today. Along with Quaker, we aim to enlighten people about this and inspire people to make a change in their everyday lives in a way to contribute to the society.”

 

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