BARC & Kerala TV Fed file complaint on attempts to tamper

21 Oct,2016

By A Correspondent

 

BARC India and the Kerala TV Federation (KTF) together have filed a police complaint with the Director General of Kerala police. The case was filed after BARC India’s vigilance team received constant complaints regarding attempts to retrieve addresses of BARC India panel homes and influencing them. KTF is a trade body representing Malayalam channels in Kerala.

 

The complaint was filed with BARC India vigilance team’s gathered conclusive evidence of more than one effort to tamper with BARC India’s television viewership measurement system in favour of a couple of channels. Preliminary scrutiny by an on-ground vigilance team has confirmed that attempts have been made by some individuals to not only find out addresses of BARC India panel homes, but also to incentivise them and influence their viewership. The Kerala Police will investigate the matter further.

 

Partho Dasgupta

“TV industry trades on the currency released by BARC India and we understand how important every rating point is to the broadcaster. We have evidence of a couple of broadcasters trying to tamper with our panel homes to improve ratings. We have taken steps to quarantine the affected panel homes. While we have filed a complaint this time, we want the industry to be aware that going forward BARC India will stop publishing ratings for those channels found involved in such activities,” said Partho Dasgupta, CEO BARC India.

 

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