Bajaj V calls for Indians to celebrate National pride every day

17 Oct,2016

By A Correspondent


Bajaj Auto has released a new brand film for V – the bike that contains the metal of legendary warship INS Vikrant. The film raises an important question about why national pride is restricted to select occasions of national significance like Independence Day or Republic Day, and forgotten the very next morning. Also, the new film features the fresh Navy Blue colour of Bajaj V introduced through the new campaign.


The film aims to inspire people to cherish India’s rich and glorious history and feel a sense of pride every single day of the year. The story is narrated from the point of view of a real-life war hero. Rear Admiral S. K. Gupta, a Mahavir Chakra awardee, who served aboard the INS Vikrant in the 1971 war, features in the film and talks about how the Bajaj V now allows us to experience our pride every day.


Said Sumeet Narang, Vice-President, Marketing, Motorcycles, Bajaj Auto: “With the V, we are not just selling motorcycles but celebrating the pride of the nation. Consumers are also playing back this feeling of pride. The new campaign takes the proposition forward and talks about how the V helps you experience pride every day, and not just on select occasions of national significance.”


Added Rajdeepak Das, Chief Creative Officer, Leo Burnett: “We believed, with the metal of INS Vikrant, the V was perfectly suited to express this pride on an everyday basis. And this formed the core to our thinking for this film.” The film has been directed by Prakash Varma of Nirvana Films.


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