Aaj Tak scores following ‘Surgical Strikes’

18 Oct,2016

By A Correspondent

 

Leading Hindi news channel Aaj Tak has scored higher ratings than some key entertainment channels, as per information sourced from ratings body BARC made available. In the 10 days following the Surgical Strikes conducted by the Indian arm, Aaj Tak is ahead of  GECs like Star Plus, Colors, Zee TV and Sony as well as movie channels like Set Max , Zee Cinema and Star Gold in the period of September 29 to October 7 (Source: BARC, TG:- 15+ NCCS AB, HSM, Period:- 29th Sept’16-07th Oct’16, Cume Cov’000).

 

Ashish Bagga

Commenting on the achievement, Mr. Ashish Bagga, Group CEO – India Today Group said “The leadership of Aaj Tak is unrivalled in the news genre for the last 15 years. The fact that Aaj Tak was the No.1 TV channel across genres during coverage of the surgical strikes clearly establishes the preference of Aaj Tak during news of national importance. This leadership is based on the trust that Aaj Tak has built consistently over the years amongst the viewers by staying true to the promise of being Sabse Tez”.

 

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