Zee’s foray into radio with UAE’s Hum 106.2 FM

30 Sep,2016

By A Correspondent


Zee Entertainment Enterprises Limited (ZEEL) has announced its foray into radio with the acquisition of UAE’s leading radio station, Hum 106.2 FM. Zee now becomes the only entertainment network in the region to provide an extensive media solution to its partners through television, radio and digital.


After being a pioneer with the launch of India’s first Hindi satellite channel, Zee TV in 1992, Zee Entertainment was the first to launch a Bollywood TV channel, Zee Aflam in 2008 for the Arab audience as well introduce the Arab world to Hindi programs dubbed in Arabic with Zee Alwan in 2012.


Speaking on this acquisition, Amit Goenka, CEO – International Broadcast Business, ZEEL said, “Radio has been an area of interest for Zee for quite some time and after extensive planning and studying of the brand values, ratings and revenue generated by various stations, we felt that an investment in Hum FM was the best option. Hum FM has a legacy of almost two decades and with a current market share of 26%, it is the top Hindi radio station in the UAE. Zee is confident that it can leverage its very strong South-Asian brand connect onto Radio, and offer a synergy of television, radio and digital that could revolutionize the entertainment industry in the UAE.”


“We are excited about our new business ventures. Radio comes immediately after our foray into film production and distribution where movies like ‘Rustom’ and ‘The Flying Jatt’ have done extremely well globally and specifically in the UAE and Middle East markets. The acquisition of Hum FM in UAE is a step in that direction and we are upbeat about its prospect in the coming years;” Amit further added.


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