Yahoo rolls out new mobile ad format ‘Tiles’ in India

02 Sep,2016

By A Correspondent

 

Yahoo announced the availability of Yahoo Tiles, a new mobile ad format that brands can leverage to reach consumers through engaging, interactive content.

 

Yahoo Tiles enables brands to tell visually compelling and immersive stories on mobile devices in a post-tap environment. When consumers click on a mobile ad, they are taken to a custom mobile landing page that can feature 360-degree video and images, as well as dynamic and interactive features such as video, swipeable images, and social feeds. With its lightweight design, Yahoo Tiles delivers a more engaging and seamless consumer experience for mobile native, video and display ads.

 

Available for advertisers in India through Yahoo Gemini and BrightRoll, Yahoo Tiles ensures that brands tell a more creative and compelling story across Android and iOS devices. With time spent consuming media on mobile devices surpassing traditional TV, Yahoo is building advertising solutions that help marketers take advantage of this growth. Yahoo Tiles helps advertisers reach diverse audiences at scale, including more than 600 million mobile users on Yahoo and across our extended network. Brands can work with Yahoo’s ad creative tech team to build, support, and scale their mobile campaigns.

 

Post a Comment 

Comments are closed.

Today's Top Stories
Videos