Voot draws up campaign for kids

30 Sep,2016

By A Correspondent


Voot, Viacom18’s OTT platform, is set to roll out a high decibel marketing campaign for its Voot Kids service. With 1750 hours of content, 7000+ videos and 100+ characters, Voot Kids has curated a larg digital repository of premium kids content, since the OTT platform’s launch four months ago.


Commenting on the importance of kids content and the need to market specifically to them, Gaurav Gandhi, COO, Viacom18 Digital Ventures, said, “Right at launch, we built the largest repository of premium kids content in the digital space in India.. At 15% share of the overall traffic, Voot Kids is a significant contributor to VOOT’s growth.  We feel that this segment is only set to grow, both in size and influence, and we want to be the default digital platform of choice for kids entertainment. Our endeavour is to build a parent-approved kids-favourite brand, and we will continue to develop exciting campaigns and dial up engagement with this community even further.”


The campaign captures how kids from across India have taken to the new way of life and turned ‘goody goody’ in their ultimate quest to earn Voot time. Today’s kids know what they want and they’re smart enough to get it effortlessly. Parents are aware of this and are willing to reward a good behaviour. The campaign captures this dynamic between parents and kids very effectively, and delivers this insightful message through lucid storytelling and a catchy musical anthem that will really grab the attention of kid and parents alike.


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