Viviana Mall launches new brand campaign in collaboration with Thought Blurb

14 Sep,2016

By A Correspondent


Viviana Mall, in collaboration with its creative agency Thought Blurb, is inviting customers to celebrate their everyday moments in their new brand campaign. With the season of festivities in tow, Thought Blurb plans to strengthen the brand’s celebratory proposition by launching their new campaign ‘Celebrate Everyday: Celebrations continue at Viviana Mall’. The campaign celebrates the individuality of Vivana’s customers. Knowing that every customer has different choices, likes, dislikes and preferences; the mall with its plethora of experiences promises every visitor a unique celebration.


On the development, Rima Pradhan, Head of Marketing, Viviana Mall said, “The mall has always tried and created innovative ideas and campaigns to engage with customers. We regularly look for different avenues to give them a unique experience every day and hence we have collaborated with creative agency Thought Blurb for the ‘Celebrate Everyday’ campaign. We are confident that the campaign would create even stronger bonds with our customers.”


“The idea behind the campaign is to give customers a reason to celebrate everyday and give them options to unwind themselves,” Pradhan added further.


Commenting on the release of Viviana’s latest campaign, Thought Blurb’s Managing Partner, Vinod Kunj said, “Viviana since inception has been exhorting people to discover a reason to celebrate every day. So much so that today Viviana has become the happiness destination for Mumbaikars spanning all the way from Chembur to Ghatkopar going uptoPalghar and beyond. It is the go-to destination for lighter moments of life in Thane. It’s today a reference landmark in Thane.”


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