Viacom18, Times group get together for mega-concert starring Cold Play, Rahman, others

14 Sep,2016

By A Correspondent

 

It’s going to be a lot more just than a Cold Play concert. And, no, tickets aren’t priced at Rs 25,000. November 19 will see a mega-concert starring Coldplay of course and Jay Z,  Aamir Khan, Ranveer Singh, Katrina Kaif, AR Rahman, Farhan Akhtar, Shraddha Kapoor, Arjun Kapoor, Arijit Singh, Dia Mirza, Shankar Ehsaan Loy and Monali Thakur. Several major artists and international guests will be announced at different stages of the campaign.

 

The inaugural Global Citizen Festival India is presented by Colors Viacom18. The festival is being produced by Wizcraft International and enjoys a strategic partnership with the Viacom18 Group and the Times of India Group. So will the event air live on one of the Viacom18 or Times channels? Time, will tell.

 

Meanwhile, Global Citizen, a social action platform, and The Global Education and Leadership Foundation (tGELF), launched the Global Citizen India platform on Monday, September 12. The platform will comprise a distinctive mix of events, grassroots activism, media campaigning and online activation, to catalyse India’s journey towards achieving theGlobal Goals for Sustainable Development, and to bring about the end of extreme poverty. The inaugural Global Citizen Festival India, to be held in Mumbai, will be Global Citizen India’s first initiative.

 

Free tickets to the festival can be earned through the new online platform, www.globalcitizen.in, by signing up to become a Global Citizen and completing the festival’s Action Journey. Shiv Khemka, Chairman, The Global Education and Leadership Foundation (tGELF) believes that India and its 800 million young people must play a vital role in the mission to achieve the global goals. “Young people are starting to engage with the challenges facing our country and the planet, and are becoming increasingly committed to taking action for social change. tGELF’s mission is to nurture and support ethical, altruistic and decisive leadership amongst young people at schools and colleges. Each one of us is responsible for our actions and the power of each action taken collectively can help achieve the global goals.”

 

Global Citizen, which has mobilised millions since its inception in New York City in 2012, has a capacity to amplify the voices of Global Citizens through social media. In the past four years of this movement, actions taken by Global Citizens has led to commitments from governments, corporates and partners are set to affect the lives of 656 million people.

 

“The years I spent living and working in India as a teenager was a key catalyst of my passion for challenging the status quo of poverty alleviation. So bringing the Global Citizen movement to India is a moment many years in the making,” said Hugh Evans, CEO, Global Citizen

 

The Government of Maharashtra is the host partner for the inaugural Global Citizen Festival India, and the Chief Minister Devendra Fadnavis has extended his complete support to the initiative.

 

Commenting on Viacom18’s strategic partnership with tGELF, Sudhanshu Vats, Group CEO, Viacom18, said, “India is at a powerful confluence in its history. We are one of the oldest civilizations with one of the youngest populations in the world. Our support to tGELF is a natural extension of our work and purpose and I hope to amplify the messages around the causes of quality education, gender equality and clean water and sanitation with this initiative.”

 

Viacom18 will be leveraging its brands across all platforms to promote the inaugural festival. While the network will use its popular channels and digital platform to promote the festival, Colors, MTV, Vh1, Colors Infinity and Voot will be airing the festival on their respective platforms. The Times of India Group and the Times TV Network will be leveraging the group’s print, internet and television platforms to highlight and showcase the Global Citizen India initiatives. Google is partnering the Global Citizen India initiative to address the issues of gender equality and women’s empowerment.

 

UPL’s partnership is focused on showcasing its vision to be a catalyst for a more equitable and inclusive society by supporting long-term sustainable transformation and social integration.

 

Speaking about the association, Sabbas Joseph, Founder-Director Wizcraft which is partnering the event and will help stage it, said: “Global Citizen India movement is the first such platform wherein popular culture meets public policy. We are especially pleased to showcase the coming together of India’s most powerful entertainers with the world’s most influential policy makers.”

 

Limited Tickets would be available at BookMyShow from 12noon on September 15.

 

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