The Social Street beefs up leadership team

21 Sep,2016

By A Correspondent


Shonali Sharmaa

The Social Street has roped in Shonali Sharmaa as Managing Partner for the Experiential business vertical and Shilov Mani as Senior Vice President, Planning. Shonali and Shilov will report to Mandeep Malhotra, Partner & CEO, The Social Street, and will be based in Mumbai.


Commenting on the appointments, Malhotra, Founding said, “Shonali and Shilov are bright additions to our team. Both of them come with exceptional capabilities and inherent understanding of brands, markets and consumers. I am confident that our clients will benefit greatly from the knowledge and experience Shonali and Shilov bring on board.”


Mandeep Malhotra

Shilov Mani

Said Sharmaa: “We have heard it for years; collaborate, work together, integrate. Yet, we still seem to push our clients agenda be it in digital, activation, retail, OOH, et al in silos. My aim is to have ‘One seamless thought process across media’ to make The Social Street the most effective marketing communications agency.”


And this is what Mani said in a communique: “What drew me to The Social Street was the visionof Pratap [Bose] and Mandeep to build a future-ready agency. We have an extremely robust – and powerfully diverse – set of talents and we have great clients. I am really looking forward to joining forces and make things happen.”


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