Siemens turns focus on ‘Ingenuity for life’

21 Sep,2016

By A Correspondent


Siemens Limited has launched its new brand claim ‘Ingenuity for life‘ in India. This claim will appear under the Siemens logo, whose design and colour will be unchanged.


“Ingenuity for life is the unique combination of engineering, genius and innovation combined with our role to create value for customers, employees and society. For me, ‘ingenuity’ means engineering expertise, entrepreneurial spirit, the power of innovation and the willingness to give our best for society on a daily basis. ‘For life’ means that, in every generation, we at Siemens create long-term value – for the individual customer, employee and citizen as well as for society as a whole. Siemens combines its strengths in the areas of electrification, automation and digitalization with engineering expertise and the power of innovation to deliver Ingenuity for life. Ingenuity for life is what holds us together and unifies us. It gives us pride”, said Sunil Mathur, Managing Director and Chief Executive Officer, Siemens Limited.


The campaign shows how the brand’s technology impacts society and how Ingenuity is shaping India’s future, notes a communique, adding: “With the strengthening of its global brand appearance and the related positioning, Siemens will be emphasising its focus on electrification, automation and digitalization.” The company will launch the campaign in India through positive, real-life impactful communications across channels and media (including OOH, cinema and DTH) and digital (including social) media.


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