Salman to endorse Yellow Diamond as Brand Ambassador

20 Sep,2016

By A Correspondent


Yellow Diamond, from the stable of Prataap Snacks, has signed on actor Salman Khan as their brand ambassador. The megastar will be the face of the homegrown brand of potato chips, namkeen and extruded snacks. Interestingly, Khan also shares his famous on-screen moniker, Chulbul Pandey, with one of the most widely appreciated Yellow Diamond snacks, Chulbule (savoury sticks).


Said Prataap Snacks founders Arvind Mehta, Apoorva Kumat and Amit Kumat: “We are Salman Khan fans – and to have him as our brand ambassador is a dream come true. Salman Khan is the perfect ambassador for us – personifying the vibrancy and pan-India appeal that a brand like Yellow Diamond endeavors to stand for. He is the man for the classes and masses just as Yellow Diamond is a brand for all…  With “DildaarHain Hum” as our brand philosophy, we, like Salman Khan, aspire to be be loved forever.”

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