‘Rishtey Cineplex’ gets to more ‘phoren’ lands

30 Sep,2016

By A Correspondent


Viacom18 has announced its plans to launch its Hindi movie channel ‘Rishtey Cineplexin the international markets – specifically Europe and North America (US and Canada). Launched in Europe on Thursday (Sep 29) and in North America in October respectively, Rishtey Cineplex will appeal to the sensibilities of global film enthusiasts with its blockbuster content.


It will showcase the best from Viacom18’s wide library of films as well as newly acquired movies from across genres including dramas, romance, action, comedy and much more. The channel will air audience favourites like, Bajirao Mastani, Airlift, Pyaar Ka Punchnama 2, Kapoor and Sons, Ki &Ka and upcoming films like, Force 2, Ae Dil Hai Mushkil amongst others.


Speaking about this new proposition from Viacom18, Sudhanshu Vats, Group CEO, Viacom18 said, “The Indian film industry has grown in terms of both reach and revenue and is now the largest producer of movies in the world. Our cinema, led by Bollywood movies, continues to increase its pull with the overseas Indian diaspora. Rishtey Cineplex, Viacom18’s first premium Hindi movie channel, has curated an impressive repertoire of Indian titles. It is our endeavour, to take Indian cinema, as a holistic entertainment package, to our loyal viewers in Europe and North America; allowing us to further strengthen our presence in these regions.”


Adding further, Raj Nayak, CEO, Hindi Mass Entertainment, Viacom18, said, “Rishtey Cineplex has every ingredient that a movie buff would want to be engaged with. Global audiences today celebrate Indian films, and with the channel’s launch in Europe and North America, we are bringing this celebration to their living rooms. Indian films now have a universal appeal, as a result of which they taste tremendous success in International markets. The trend in consumption has been extremely encouraging and we are certain that the viewers will lap-up our content offering with great zeal.”


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