Perfect Relations set to be gobbled up by Dentsu Aegis

16 Sep,2016


By A Correspondent


Leading public relations and communications consultancy Perfect Relations is set to be acquired up by the Dentsu Aegis Network. According to information we have received from multiple sources, the announcement is likely to be made within the next fortnight. Or sooner.

Perfect Relations, which is spearheaded by veteran communicators Dilip Cherian and Bharat Kewalramani, has an impressive roster of clients. But in a world where being a part of an international network could make an agency win or lose, it was necessary for Perfect Relations to align itself with an international major. The agency was set up by in October 1992.

According to industry reports and as reported by MxMIndia, Perfect Relations had reached advanced level discussions with Publicis Group’s MSLGroup in 2014. It is said that the PR agency has also had discussions with other large communications networks earlier.

With this acquisition, Dentsu Aegis acquires one of the top five PR companies in the country. Although turnovers aren’t reported officially, industry estimates put Perfect Relations aggregating around Rs 65-70 crore per annum. In the last two years, in fact soon after talks with MSL were called off, the agency saw a significant churn with several key executives leaving the organisation. The agency also lost a few clients, though was quick to add a few on.

Dentsu Agency Network has undertaken very minor PR activity for external clients via psLive, but with Perfect Relations in the bag, Dentsu Aegis Network’s suite of offerings in India gets more complete. And not to forget the monies, helping it get closer to its stated ambition of being the second-largest marketing services network in the country by next year.


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