Nawazuddin and Bobby Simha to endorse Vodafone’s latest offering – Flex

21 Sep,2016

By A Correspondent


Vodafone has launched Vodafone Flex for prepaid customers that comes with no pre-fixed quotas for voice, data or SMS. This gives power to each individual customer to use as per his/her preference and needs, Flex for voice, data, roaming or SMS – all with just a single recharge.


A 360-degree, multimedia creative campaign will propagate the launch and introduce the innovative, new concept of Vodafone Flex  with the credo ‘Prepaid bana very very aasan’. The campaign is being led by actors Nawazuddin Siddiqui and Bobby Simha. This highly vibrant and impactful campaign will be seen across mediums – TV, Print, OOH, Radio and Digital.


The two TVCs – crafted by Ogilvy India – are centered around two core themes on how a consumer gets stuck due to pre-defined quotas that exists in current prepaid products and the other on a continuous dilemma that our consumer has to face while choosing his telecom packs to meet his multiple needs.


Said Siddharth Banerjee, National Head, Brand Communication and Insights, Vodafone India: “Vodafone Flex is a path-breaking product since it guarantees making consumers life simpler while assuring them of great value for money.  Vodafone Flex – Prepaid bana very very aasan campaign talks about simplifying lives of the prepaid consumers. It marks the return of a common man spokesperson approach, which Vodafone has done successfully in the past for the iconic Chotta Recharge campaign led by Irfan Khan. For this campaign, the spokesperson had to be authentic, relatable and could truly live up to brand values. Nawazuddin Siddiqui, man of the Hindi heartland and Bobby Simha with popular following in the Southern states have explained the consumer propositions in their own authentic narrative style to connect strongly with the target audience.”


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