Mirchi’s new campaign for dittoTV – Aapka Chalta Phirta TV

01 Sep,2016

By A Correspondent


Mirchi’s Creative Services (CS) team has crafted an insight driven campaign for the app ‘dittoTV’. The campaign thought “Aapka Chalta Phirta TV” communicated the essence of the product offering in one line.


Just as one can listen to radio while on the move, Ditto TV enabled consumers to watch TV in real time, and that too from anywhere. Based on this insight the CS team came up with the campaign thought of, “Aapka Chalta Phirta TV”. The thought was communicated to the listeners with elements like, “Agar TV ke paav (legs) hote toh aap TV ko kahan kahan lekar jate aur TV dekhna kahan pasand karte?” Mirchi also amplified the campaign through on-ground activities across the country.


Speaking on the occasion, Shweta Iyer, National Head – Creative Services, Mirchi said:  “TV is a very essential part of everyone’s life. Watching live TV on the go will have an impact on the way television is consumed. The quirky name of the campaign – Chalta phirta TV lets people know what the product is all about. We have stretched beyond radio as a medium and covered on-ground to reach more people for dittoTV’s campaign.”


Speaking on the occasion, Archana Anand, Business Head, dittoTV said: “We’re very excited to have partnered with Radio Mirchi on the Chalta Phirta TV campaign. On-ground has been a critical element of our disruptive Bees Ka TV campaign across India for dittoTV. This innovative idea from Radio Mirchi really helped bring alive the proposition of being able to watch Live TV-on-the-go to people across 11 cities. We are very happy with huge interest it generated and the response we have got for the campaign.”



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