Micromax mandates Zenith & Isobar for media & digital

19 Sep,2016

By A Correspondent

 

Micromax Informatics Ltd. has appointed Isobar as the digital marketing agency and retained Zenith as its media buying agency after going through a multi-agency pitch process.

 

Entering a new phase, Micromax’s focus is going to be on providing solutions to the consumers using their phones. Therefore, one of the key focus area for the brand has been to build a strong connect with its audiences by bringing alive brand experiences across multiple touchpoints, backed by innovative product line up and hence both the agencies – Zenith and Isobar and ZenithOptimedia will help Micromax take this journey ahead.

 

Micromax will be handled out of Isobar’s Delhi office and will focus on growing and sustaining the brand’s online presence in addition to supporting Micromax’s ongoing and future campaigns.  Zenith will now focus more on measuring performance and returns on investment to tap the target audience of Micromax in its new journey.

 

Talking about the association, Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said, “We are delighted that post the pitch process we have two of the most competitive agencies on board with Micromax. While Isobar will lead our digital mandate and we are impressed with their team of young, intuitive professionals bringing in a fresh perspective, Zenith will continue to be our agency to manage traditional media. We would also want to place on record our appreciation for Interactive Avenues (IA) and their team -they helped build Micromax brand with some real great work.”

 

Tanmay Mohanty

On being contacted, Tanmay Mohanty, Group CEO, Zenith expressed his delight on retaining the Micromax business and said, “We share a wonderful working relationship with Micromax. The client was impressed with our fresh approach on the Micromax brand, and the innovative thinking and rich consumer insights that we bring to the table. Going forward, we will continue to put in the best of our resources, people, tools and processes behind the Micromax brand.”

 

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