IBD bags strategic and creative mandate for Tokri.com

15 Sep,2016

By A Correspondent


IBD has won the strategic and creative mandate of Tokri.com, a hyperlocal grocery and daily needs’ delivery brand operating in Pune. Multiple agencies pitched for the account, with IBD emerging victorious, riding on its creative and strategic brilliance.


IBD provided a differentiated strategy for Tokri.com in its pitch and also brought onboard actor Shraddha Kapoor as brand ambassador to ensure credibility and avail the advantage of association with the brand.


Said Neeraj Kansal, Founder, Tokri.com said, “IBD has added tremendous value in building our brand. They have been insightful and strategic, and delivered outstanding creative work. Having the right partner in today’s world of brand and business is critical for success. We are happy to have IBD as our communication partner, as they understand the nuances and pace of both the market and consumers. We are looking forward for some great creative work from IBD.”


Commenting on the account win, Rahul Gupta, Managing Director, IBD said “For Tokri.com, it was important to offer a differentiated positioning in order to facilitate trial opportunities. Our strategy of designing a city specialist for Tokri.com, coupled with outstanding creative execution was the key factor for this win. We are very excited to have bagged this mandate; it shows our mettle and potential at handling brands across diverse categories and domains. We are excitedly looking forward to doing some good creative work on the brand.”


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