By A Correspondent

Aritra Chaudhuri

Grey Group India has appointed Aritra Chaudhuri as its new Senior Creative Director in its Bengaluru office. Chaudhuri will be responsible for driving the agency’s creative mandate for its clients based out of Bengaluru.

Commenting on the move, Sandipan Bhattacharyya, Chief Creative Officer, Grey Group India, said, “While a lot is said about the need for experimental, medium-bending work in our industry, very few actually walk the talk. Aritra displays that rare knack for exploring the new and finding ways to create pop culture that makes brands famous”

Chaudhuri joins with 10 years of extensive experience in various sectors including strategic planning, advertising, integrated campaign design, transmedia storytelling, digital marketing, social media, art direction and graphic design. Before joining Grey, he worked with Leo Burnett as Creative Director.

On joining Grey, Chaudhuri said, “Grey is changing, in terms of its people, systems and work culture. I look forward to the new challenges and do some intriguing work in a city that is intriguing in itself as far as business is concerned”