Del Monte captures round-the-clock hunger pangs with new Mayo campaign

07 Sep,2016

By A Correspondent


‘Del Monte mayo works every time’, reads the new marketing campaign of leading packaged food and beverage brand Del Monte. With an aim to create awareness on the usage and elaborating on the versatility of mayonnaise, the campaign has been launched in the Delhi NCR region alongside the launch of eight new variants of Del Monte mayonnaise.


The new campaign highlights everyday uncalled food related situations in one’s daily life simplified by Del Monte. In today’s fast-paced lifestyle, life throws different kinds of challenges everyday – from the daily struggle over school tiffin ideas to planning the menu for an upcoming party at home; from satisfying your midnight cravings to rustling up something quick for those early morning flights; from planning a weekend surprise for your loved ones to just figuring out the solution for the leftovers in your refrigerator. These moments are endless yet very crucial to make up for a happy bight day.


The brand has also recently revamped its mayonnaise range and introduced new packaging. It has engaged Wunderman India as its creative agency to plan and execute the campaign. The campaign which kickstarted in August with print ads and radio will further be amplified in other media such as OOH and social media to create an impact in the minds of audience in an engaging way. The campaign will also incorporate consumer outreach activities to create usage awareness through recipe brochures, and on-ground activation via extensive sampling across organized and unorganised retail.


Del Monte is targeting to reach out to mayo consumers in Delhi and NCR region through this campaign, and foreseeing an uptick in the sale of their mayo range.


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