Badminton Assoc awards PBL mandate to Sportzlive

16 Sep,2016

By A Correspondent


The business interests in badminton have been rising, and with the Silver win by PV Sindhu at the Rio Olympics, the game is sure to be seen with renewed interest by marketers. The Badminton Association of India (BAI) has now awarded the long-term rights of Premier Badminton League (PBL) to Sportzlive and Entertainment ahead of its PBL 2017 season. The first season of the relaunched Premier Badminton League, the official league of the BAI, was conducted in January 2016 and Sportzlive was the league’s marketing and commercial partner.


Speaking on the occasion, Dr Akhilesh Das Gupta, President, Badminton Association said: “BAI, as the governing body for Badminton in India, is committed to the growth of the sport in India, and is extremely pleased to partner with Sportzlive in its endeavours to grow our sport in India. The recent performance of our players in the Olympics, and the Super Series events has strengthened our resolve to continue building the sporting ecosytem for badminton through such events and partnerships. Sportzlive and its directors Atul Pande and Prasad Mangipudi, bring to the table, immense experience and expertise to assist us in achieving this vision.”


“We are extremely honoured to be granted the long term rights of a very prestigious league like Premier Badminton League! We have been part of the first edition of the league as a Commercial Partners. We hope to make PBL one of the most admired leagues of the country by bringing the best players of the world to take part”, said Atul Pande, MD, Sportzlive.


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