WATConsult executes digital campaign for Godrej NXW fridge

31 Aug,2016

By A Correspondent


WATConsult has wrapped up a digital campaign for Godrej Appliances. The agency, which has been associated with Godrej for more than five years, executed this digital campaign for the flagship refrigerator range, NXW Refrigerator.


Godrej Appliances wanted to create awareness about how different foods demand different storage temperatures and highlight that with its NXW range of refrigerators they offer next world ‘Just The Right Temperature’ (JTRT) technology. To create maximum buzz around the same WATConsult launched the activity with the hashtag #FoodKaMoodBadlo. The idea behind this was to instill the thought that different food items are required to be stored at different temperature in order to be at their nutritious best. To do this in engaging manner food items were personified and correct storage temperature was linked to their mood.


Commenting about the campaign, Swati Rathi, Head – Marketing, Godrej Appliances said: “The entire digital campaign has received a tremendous response. It allowed us to experiment with gamification and thereby bring alive the product technology in a far more engaging manner.”


Speaking on the campaign, Rajiv Dingra, Founder and CEO, WATConsult said, “The team worked on a novel concept to market the product technology of NXW range of Refrigerators and we are glad the campaign was received well by the consumers. We always enjoy working with the Godrej team members. They encourage strategic, innovative thinking and adopt a holistic approach for all the campaigns. We are sure that in the coming months, we will be launching some more exciting campaigns with Godrej.”


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