OMA awards recognises players from marketing & retail

08 Aug,2016

By A Correspondent


The sixth edition of OMA awards took place at Pragati Maidan, New Delhi recently. Point of Purchase Advertising International (POPAI) India, the global association for marketing-at-retail, represents OMA Awards that is a premium award show recognizing the innovative and effective in-store and point of purchase displays.


The OMA Awards worldwide has trekked over 55 years and recognizes the most innovative, engaging, and effective displays at retail. It recognizes and honors excellent displays that set the merchandising and design precedents of today to become the standards of tomorrow. This year, Asian Paints (household category), Italian confectionery giant – Ferrero Rocher (food category), Dove (Healthcare category) the skincare brand, Castrol, Goodricke-India-based tea producing company,  M-Seal and Dr Fixit, Coke, Godrej Duo Locks are the few winners who have been awarded the gold award.


Silver award was grabbed by Goodday (Food Category), Surf Excel (Homecare category), Maybelline (cosmetics category), Tesco- British multinational grocery and general merchandise retailer, Everest, Close up, Loreal Paris, Pureit Ultima, Nivea talc, Maggi, Chefs Basket- a Mumbai-based food start-up company was presented with Go-Green award for their Nature Friendly usage of resources.


Amit De, Chairman, POPAI India, said, “We are pleased to announce winners of the 6th edition of OMA Awards. The award had given an inordinate platform that recognized and honored excellent displays that set the merchandising and design precedents of today which would set the standards of tomorrow”.


The event was graced by Sumit Chaplot – Head of Merchandizing Loreal India, S M Ramprasad Assistant vice president of Fuji Films, Anuradha Singh- Chief-Experience Design of Future Retail Ltd judged all entries. Deepak Chakravarty Head – Visual Merchandising from Adidas Group, Tom Harris Development Director of POPAI ASIA Ltd, Michelle Adams Chairman of POPAI Global and Darshana Shah Chief Marketing Officer of Aditya Birla Health Insurance, Rahul Saigal – Group COO of Geometry Global, Manoj Jain VP Marketing, Loyalty & Visual Merchandising of HyperCITY Retail India Limited, Leo Van de Polder Global Development Director of Shop! Adarsh Bannahalli Manager – Merchandising and Trade Communication of ITC Limited, Ashish Prasad President – Construction Chemicals of Pidilite Industries also played the role of judges.


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