Nestle India unveils latest campaign for Munch

31 Aug,2016

By A Correspondent


Nestlé India’s latest advertising and marketing campaign Crunchilicious Munch marks the celebration of renovation of the wafer brand. While retaining its signature crunch, Munch has undergone a product renovation in recipe and process. To mark this renovation, a new brand campaign has been launched which features the multi-talented youth icon Shruti Haasan and the musical trio of Shankar, Ehsaan and Loy.


With the launch of the new product, Nikhil Chand, General Manager, Chocolates and Confectionery, Nestlé India Ltd. said, “India is a growing chocolate and confectionery market, and the market needs some excitement and innovation. This product is a result of such innovation. We are also extremely happy to introduce the new campaign in association with Shruti Haasan and Shankar, Ehsaan, Loy. The campaign captures how Shruti, who, though confident, experience a rare moment of doubt when faced with a tough challenge. The TVC captures the ‘Crunching of the doubt with Munch’, when Shruti takes on the challenge, leading to the creation of foot thumping music.”


Speaking on the occasion, Shankar Mahadevan said, “We are excited to be associated with Munch, a brand that has always leveraged music that appeals to everybody. The new song will definitely make you groove.” Shruti Haasan also shared her experience saying: “I am thrilled on being associated with an iconic brand like Munch and thoroughly enjoyed shooting the TVC and relishing the delicious new Munch.”


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