LG highlights mosquito-repelling features of TV in latest ad campagn

26 Aug,2016

By A Correspondent

 

LG has unveiled its latest campaign titled LG Mosqito Away TV. The reason to come up with this communication was to first establish the believability in the product and capability of its performance.

 

The LG Mosquito Away TV, developed based on Indian insight, is equipped with an Ultra Sonic device which uses sound wave technology only, that does not emit any harmful radiations. This technology works on the principle of ultrasonic waves that reduce a mosquito’s ability to detect CO2 exhaled by humans and become inactive and flies away. The selected UF is absolutely safe and harmless for humans, as per norms set up by global organizations. This technology does not use any chemicals, used in other toxic repellants, nor does it require refilling or any other maintenance and the most important part of the technology is that this independent operation which does not require the TV to be on to make the mosquitoes fly away.

 

Given the uniqueness of the product the brief was to create a communication that stands out. In essence the communication needed to be as outlandish as the product is perceived to be.

 

The communication will be promoted primarily on Digital given that digital as a platform offers reach, measurability & reference.

 

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