LeEco launches TV campaign for its ‘superphones’

17 Aug,2016

By A Correspondent


Internet and technology conglomerate LeEco has launched its first TV campaign for its second generation ‘superphones’ Le 2 and Le Max2. The TVC demonstrates the superior specifications of the two superphones including LeEco’s patented CDLA technology.


“We launched in India with focused digital and front page print strategy. This undoubtedly created a big impact and worked very well for the brand. Now, in tandem with our rapid growth we have expanded our marketing arsenal to include outdoor and Television. Our TVC rides on the basic insight that millennials (our primary target audience), relate to a futuristic approach which aligns perfectly with the brand’s proposition. Through this TVC, we seek to communicate key differentiators of our disruptive Superphones, specifically our CDLA technology and the content ecosystem,” said Manish Aggarwal, Vice President – Marketing Communications, Smart Electronics Business, LeEco India.


The TVC has been conceptualized and created by J Walter Thompson India. The TVC runs across a bouquet of channels targeted at the urban youth. The TVC first went on air on August 10, 2016 across 60+ channels.


“Today’s youth is constantly living in tomorrow and technology brands like LeEco are making it possible for them to do that seamlessly. Today, Content is King and the youth it’s biggest consumer. The TVC mirrors the desire of today’s youth and offers the perfect solution in LeEco Superphones with path breaking CDLA technology to enable them to live the future,” said Joy Chauhan, Managing Partner, JWT Bangalore.


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