IBD bags integrated communications mandate for Morisons Baby Dreams

12 Aug,2016

By A Correspondent

 

IBD has won the integrated communications mandate for Morisons Baby Dreams, a brand of JL Morison (India) Ltd. The announcement came post a multi-agency pitch which saw IBD emerge victorious due to their strategic and creative prowess.

 

JL Morison has been dedicated towards building sustainable brands in the Baby Care, Personal Care and Healthcare segments for over 80 years. Morisons Baby Dreams, the baby care segment of JL Morison, serves the needs of babies between 0-2 years of age.

 

Winning the account entailed extensive research and multiple levels of strategic and creative strength presentations. The multi-agency pitch demanded a deep knowledge on the baby care segment and an understanding of the behavior and aspirations of millennial mothers. The ability of IBD to convert this comprehension into superior creative work granted the upper hand amongst all the other agencies presenting their case. IBD won the entire 360-degree integrated communications mandate of Morisons Baby Dreams, including the digital portfolio.

 

Said Sakshi Mody, Promoter Director, JL Morison, “We were looking for an agency which could build a unified identity for our baby care brand across all mediums and make it one of the most desired brands in its category. IBD’s brand development approach has been spot on and we are sure the campaign they are working on for us will be a winner!”

 

Commenting on this account win, Rahul Gupta, Managing Director, IBD said “The Morisons Baby Dreams win is important to us in many ways; it showcases our depth of knowledge and creative strength of presenting outstanding work across diversified product categories. We are very excited to have won this mandate and are looking forward to rolling out some really exciting work on the brand.”

 

IBD is one of the few advertising agencies in India, which can boast of having a hugely diversified brand portfolio consisting of brands from industries spanning Fashion, Consumer Electronics, Baby Care, Hospitality, Personal care and Spices.

 

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