Hyderabad wakes up to the tune of Fever

31 Aug,2016

By A Correspondent

 

After successful operations in Bengaluru, Fever’s strategy has been to expand in South India. Fever concluded the first ever acquisition of a radio station in the industry in Chennai, and initiated operations of Fever 91.9 FM in Chennai in October 2015.

 

Now Fever FM has launched Fever 94.3 FM in Hyderabad. Research indicated that the city has a promising base of lovers of Bollywood music and movies. Fever 94.3 FM has launched as the ‘Baap of Bollywood’ in Hyderabad with a vibrant, youthful, creative and interactive programming. Fever has lined up huge excitement for listeners with a new show launch every week for the next six weeks.

 

Fever FM is also all set to launch in UP. Lucknow, Kanpur and Agra stations are already live while Aligarh, Allahabad, Bareilly and Gorakhpur will start soon.

 

Harshad Jain

Commenting on the launch, Harshad Jain, CEO- Radio and Entertainment, HT Media Ltd. Said: “With the launch of Fever FM in Hyderabad and UP we are now present in all key markets of the country: with Hyderabad we establish a strong south footprint and UP enables us to serve the large Hindi heartland. Fever FM is a Bollywood radio station and these markets boast of huge Bollywood lovers. We are sure that with our innovative, entertaining and differentiated content we will win hearts of listeners in quick time. Our celebrity led shows are an industry first and will enthral and entertain Hyderabad and UP.”

 

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