HUL tops Zee Mindspace Awards winners

29 Aug,2016

 

By A Correspondent

Video by Santosh Jangid

 

On Saturday, amidst a cross-section of the advertising and marketing fraternity, Zee Entertainment Enterprises Limited announced the winners of the first edition of ‘Zee Mindspace Awards’ with the aim recognising brands that have captured maximum ‘MindSpace’.

Hindustan Unilever led the awards tally with wins across five categories, followed by LG Corp with three category wins, Mondelez and Coca-Cola with two category wins each. The winners were decided on the basis of a nationwide survey that was carried out by Nielsen, evaluating 288 brands across 36 categories. The awards ceremony was held on the second (and last day) of #ZeeMelt 2016.

https://www.youtube.com/watch?v=zJEcze7oMls

Speaking at the awards function, Punit Goenka, MD & CEO, ZEEL said, “Zee Mindspace Awards is a property which gives marketers a true reflection of their efforts sown in building brands. The very essence of the awards is its USP – the winners are not chosen by a jury but by the consumers themselves. The structured research conducted across the nation by Nielsen has empowered the consumers to select the most recalled brands as the winners, in a unique and transparent process. Congratulations to all the deserving winners!”

 

Said Sunil Buch, Chief Business Officer, ZEEL who spearheaded the initiative, “For any brand to get into the Mindspace it requires all the elements of marketing and sales to come together. Today there are standalone awards for creativity, marketing, media etc. but none that holistically represents the orchestra required to get into and stay in the mind of the consumer. The Zee Mindspace Awards 2016 are the first to recognise the success of all the elements that go into occupying the Mindspace.”

 

Added Prashant Singh, Managing Director, South Asia, Nielsen: “Zee Mindspace Awards is the first forward-looking, future-oriented awards property that looks at not just a part of the marketing process, but at the entire outcome. After an extensive online survey of over 12,000 consumers, it was impressive to see which brands in India command the maximum consumer ‘mindspace’ based on our parameters of top-of-mind recall, popularity, the kind of advocacy the brand commands, the desire to own the brand and finally the buzz it generates.  Congratulations to these winners who have managed to carve the maximum mindspace in consumers’ minds.”

 

The awards event was hosted by actor and television presenter, Gaurav Kapur

 

List of winners of ZEE Mindspace Awards 2016 across categories:

Category

Brands

 

 

Air Conditioners

LG

Airlines

Air India

Banks

State Bank Of India

Bathing Soap

Dove

Biscuits

50-50

Cereals/Oats

Kellogg’s

Chocolates

Dairy Milk

Cold Beverages (Aerated)

Coca-Cola

Cold Beverages (Non Aerated)

Maaza

Confectionaries (toffee, gums, mint)

Cadbury Choclairs

Deodorants

Fogg

Fabric care items [Washing powder/soap, fabric softeners]

Surf Excel

Face Wash

Himalaya

Fast food chains

McDonald’s

Four-Wheeler

Maruti Suzuki

Hair Color and Dyes

Garnier

Hair Oil

Parachute Advansed

Life Insurance

LIC

Mobile Service Providers

Airtel

Mobile/Smartphones

Samsung

Moisturizer/Body Lotion

Vaseline

Mosquito Repellents & Home Insecticides

Good Knight

Noodles/Pastas

Maggi

Online Shopping

Flipkart

Packaged Savoury Snacks (chips, extruded snacks, bhujiyas/ namkeens)

Lay’s

Paint

Asian Paints

Refrigerators

LG

Shampoo & Conditioner

Dove

Skin Cream

Pond’s

Tea/Coffee

Tata Tea

Toothpaste/Toothbrush

Colgate

TV Sets

Sony

Two-Wheeler

Honda

Tyres

MRF

Washing Machine

LG

Water Purifiers

Aquaguard

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