Happy expands leadership team across centres

02 Aug,2016

By A Correspondent


Happy Creative Services has strengthened its Design and B2B/Enterprise division to offer a complete suite of services to their clients. This includes brand identity and logo creation, packaging, environmental graphics, UI/UX Design, interactive product design and a range of B2B offline and digital solutions with a keen understanding of enterprise marketing.


Arnab Ray, leads the creative members as Group Creative Director; Akshaye Madhok heads Business Growth for both the functions; Nandita D’costa is Business Head, Design; Avneet J is Business Head, B2B/Enterprise; and Kiran B.S. is the Technology Director.


The 25+ member team is replete with a Creative Director for B2B, senior and junior designers who specialise in graphic design, UI/UX, environment and space design; writers who specialise in design writing and copywriting; programmers as well as a dedicated brand strategist.


“Since inception, Happy has always had a strong Design team, and has won many awards for Design work. Today with the evolving market and fragmented media scenario, Design & Digital, with a strong technology component, are being leveraged to find solutions for brands, internal communication, BTL and B2B. Communication and engagement is being done through good design thinking and compelling content. To keep pace with these changes we have now created an exclusive, super talented team of top notch industry professionals to tackle design, digital and B2B. From UI/UX to Augmented Reality and VR, Apps to Games, groovy product design to cool packaging, corporate identity to quirky videos, we deliver the entire spectrum,” says Praveen Das, Chief Creative Officer and Co-founder, Happy.


“Everything is melting in the advertising and design space today. Lines are blurring each day. In this scenario, its imperative that we have internal specialists to be able to meet clients’ needs and more importantly maintain consistent quality of output. There is no other way to build a solid brand today. It has always been a constant effort for us to build Happy as a medium agnostic agency with the ability to deliver hybrid services to clients. This is just one step closer to make that happen better for us,” says Kartik Iyer, Chief Executive Officer and Co-founder, Happy.


Arnab Ray was previously Creative Lead at Brand Union (Bangalore), Ogilvy, Rediffusion Y&R, JWT and ITSA Brand Innovation. With a body of work that spans across a decade and several design awards to his name—One Show, Kyoorius, Abby’s—Ray has a proven track record and humble, calm demeanour to go with it.


Having been with Happy for over 16 months, in his new role Akshaye Madhok marries his decade long expertise in technology development with brand development.


Armed with over 14 years of Marketing and Corporate Selling experience, Nandita D’costa, has recently moved back to India. Prior to Happy, Nandita was an Associate Account Director at Nebula, Dubai where she managed Nestle Purina, BlackBerry, Microsoft Gulf, Estee Lauder, Glaxo Smithkline, HTC and L’Oreal.


Before joining Happy, Avneet J. was the client services director at Access Leo Burnett, Kenya. Where he was handling key clients such as Orange Telkom, Samsung East Africa, L’Oreal, Guinness, StarTimes, Africa Internet Group. A self starter and former entrepreneur, Avneet packs 14 years of client servicing and business experience.


Kiran B.S. comes from a strong technology background. Having worked at Ogilvy, Pixel Mavericks and Geek, Kiran specialises in manifesting creative ideas into digital reality.


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