GroupM digital agency Essence enters India

25 Aug,2016

By A Correspondent

 

Essence, a global digital agency that was acquired by GroupM in November 2015, has announced the kickstart of operations in India with the opening of its office in New Delhi NCR. This will be the agency’s fifth office in the Asia Pacific (APAC) region and the third to open its doors this year. Essence, billed as the largest buyer of digital media, is GroupM’s fifth global brand.

 

To help ease its transition into India, Essence turned to Maxus, a GroupM agency in India.  The unified Essence-Maxus team will be based out of the GroupM Delhi office.  In addition to transferring several existing Essence and Maxus employees to fill relevant positions, the agency is actively recruiting to hire local, outside talent for roles across the account management, strategy and planning, advertising operations, biddable and performance disciplines. Kunal Guha, client partner and head of strategy, APAC, is serving as the Essence office lead, reporting into Kyoko Matsushita, CEO of APAC.

 

“We are delighted to bring Essence into India at a time when more and more clients are looking at cutting edge digital media solutions for their brands. With their very focussed approach they have built deep client engagements globally. Our digital offering in India is further strengthened by their opening of an office here,” said CVL Srinivas, CEO, South Asia at GroupM.

 

“Just over three years ago, Essence opened its first APAC office in Singapore,” said Matsushita.  “It’s incredible what we’ve been able to accomplish in such a short period of time.  Working with innovative clients has helped Essence unlock opportunities to bring digital innovation to the region.  We see even more opportunity in India and are excited to align with GroupM as we navigate this crucial market.”

 

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