By A Correspondent

Madison Media Sigma, a part of Madison Media Group, has bagged the account of innerwear brand Dixcy. The account will be handled by the agency’s Mumbai office and the estimated size of the account is Rs 50 crore.

Says Raghul Sikka, Director, Dixcy on selecting Madison Media, “We wanted a holistic approach towards our media planning & implementation. The skill and  experience Madison’s team has in this field is quite exceptional. They have built so many brands and we look forward to being one of them”.

Added Vanita Keswani, CEO, Madison Media Sigma: “I am delighted to have Dixcy back as a Madison client and we are looking forward to partnering them in their journey.”