Dentsu Aegis announces rebranding of creative agencies. Taproot & Webchutney unchanged

09 Aug,2016

By A Correspondent


Transformation appears to be in the air at Dentsu Aegis Network’s Dentsu Branded Agencies. In a move to help clients better leverage the capabilities of a global network, Dentsu Aegis Network has realigned agencies across several countries under three groupings.


Consequently, Dentsu Communications will now be known as Dentsu India, Dentsu Marcom will be Dentsu One and Dentsu Creative Impact will be known as Dentsu Impact. Taproot Dentsu and Dentsu Webchutney remain unchanged.


Ashish Bhasin

Said Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network, India & South Asia: “This new nomenclature is a first step towards expanding and reinforcing the global and regional services we provide our clients in India. It will help us serve our global clients better as well as acquire more new business.”


Commenting further, Bhasin said, “We are consolidating our capabilities under a global agency network, with a uniform identity across markets, in order to strengthen the coordination across our network and expand the high quality service we consistently provide. The most important ingredient in creating innovation in an ever-changing environment is collaboration. This realignment will fuel, just that in newer, more efficient ways. This will help us further accelerate the tremendous success that Dentsu Branded Agencies have experienced in India over the last year, including the spectacular performance at Goafest awards and in the area of new business.”


However, while some names may change, but leadership or teams at the individual units stay unchanged. Simi Sabhaney will continue as CEO and Vipul Thakkar as NCD of Dentsu India, Harjot Narang as President and Titus Upputuru as NCD of Dentsu One, and Amit Wadhwa as President and Soumitra Karnik as NCD of Dentsu Impact. Meanwhile, Narayan Devanathan continues as the Group Executive and Strategy Officer of Dentsu Branded Agencies, India.


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