BBC partners with Colors to unveil popular mobile game

26 Aug,2016

By A Correspondent

 

To celebrate the new season of Jhalak Dikhhla Jaa, the Indian version of the popular BBC property ‘Dancing with the Stars’, BBC Worldwide and Colors have partnered with games developer Exient Limited, to create Jhalak Dikhhla Jaa: The Official Game for mobile platforms in India.

 

India is the first country in the world to be able to have access to the app that will bring the spectacle, drama and pure joy that is a night of glam and glitz in the palm of users’ hands. It will be available to the rest of the world in September 2016.

 

The game allows fans to play as their own celebrity, inhabiting the glamorous celebrity world of the television show. Combining popular match-3 gameplay with popular elements of the show, Jhalak Dikhhla Jaa: The Official Game will give fans the game experience of seeing if they have what it takes to win the coveted in-game Glitterball trophy.

 

Commenting on the launch of the game, Raj Nayak, CEO – Colors said: “Together Colors and BBC Worldwide have come up with a special something for the ardent fans of Jhalak Dikhhla Jaa, which is an incredible way to indulge in dance beyond just watching the show. It’s already the number one App on the IOS platform and we are thrilled that people are already hooked on to it.  It’s a fun app which will allow the player to participate in the show virtually, dress up to hit the stage, get scores from the judges and chase the glitter ball trophy. Jhalak Dikhhla Jaa has been one of our most entertaining properties and we are glad to be able to engage the viewers through the new media platforms.”

 

Myleeta Aga, SVP and GM of BBC Worldwide, India, added: “We’ve been producing Jhalak for nine seasons now, and seen it grow from strength to strength each season. We are very pleased that India’s passionate fans will be the first in the world to have access to the exciting and entertaining Jhalak Dikhhla Jaamobile game.”

 

Dave Hawkins, CEO Exient, commented: “We’re extremely excited and honoured to be a part of the massive success story that is Jhalak Dikhhla Jaa and our partnership with BBC Worldwide has resulted in a game that will break new boundaries.”

 

The game is available on both iOS and Android devices and can be downloaded free from the App Store and Google Play store.

 

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