Alok Rakshit & Joydeep Ghosh elevated at Aidem Ventures

11 Aug,2016

By A Correspondent


Alok Rakshit

Ashok Kumar Gupta

Leading independent media representation firm Aidem Ventures has announced a series of management-level changes. Alok Rakshit has been elevated to the role of President and Joydeep Ghosh has been promoted to the role of Senior Executive Vice President.


Commenting on these elevations, Chairman, Ashok Kumar Gupta said, “We have our trusted and experienced senior executives with us since Aidem’s inception, almost five years ago. It is their efforts that have made what the company is today.


Karan Kumar Gupta

Karan Kumar Gupta, Director, Aidem Ventures further added, “Alok and Joy have always been the two rock-solid pillars of Aidem. They have not only lived up to the expectations of the company’s shareholders but also are the driving forces behind Aidem’s exceptional outcomes for their channel partners. Besides, we are also on the verge of announcing some key business initiatives along with adding new channel partners under our umbrella. Therefore, with our robust squad of media troupers, we are confident that sky will be the limit for Aidem.”


Since 2010, Aidem has been handling the foremost channel partners ofcrucial markets such as Kerala, Andhra Pradesh, Rajasthan, Uttarakhand, Uttar Pradesh, Bihar, Jharkh and and West Bengal spanning various genres such as GECs, movies, news and music. Expanding its existing media forte,Aidem has recently partnered with Shemaroo – Think Tank for its well-known music show, Launchpad – the Music Cafe that has introduced some unique content across leading regional channels in Maharashtra and Bengal. Two months ago, the company launched a dedicated 360 degree sports and activation division, Aidem Sporty. They latelywere involved in the marketing of the popular and successful football show, ‘Premier Futsal’. Besides, Aidem has had a glorious history with famed sports events like Box Cricket League, Indian Badminton League, Sri Lanka Premier League, Bangladesh Premier League, National Games 2015 to name a few.


About Aidem Ventures:

Aidem Ventures is India’s leading independent Advertising Sales Company that also offers consulting and marketing services. With a team of over 100+ trained professionals located across all major media markets in India, Aidem enjoys deep and valuable connections with over 3000 advertisers in India.


Aidem, together with eBUS – a Group IMD Company, also offers a complete solution for digital distribution and management of Television Commercials (TVCs) to advertisers, agencies, media owners, content producers and broadcasters. This service is being used by almost all major broadcasting networks in India.


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