ZopNow hopes to make a mark with debut campaign

08 Jul,2016

By A Correspondent

 

ZopNow’s marketing team in association with Supari Studios has launched a series of films for egrocery player ZopNow. The films highlight the quick and easy delivery service in a fun, quirky manner. Using humour as a hook throughout the films, the main character, an overconfident, comical maid Kanta Bai engages in unusual, mildly absurd activities, such as doing power yoga or relaxing using a face pack and chilling in the bath tub in order to dramatically portray her as a lazy, complacent maid who has grown rather comfortable in her current employment. The film then highlights the efficiency of ZopNow with the use of an editing technique called a hip-hop montage to demonstrate that the e-commerce platform’s service is ‘Fast, Fresh, Easy’.

 

“Kanta Bai represents everything that can go wrong with your household when you run out of stock of key items right when you need them. In such situations, a service like ours – with 3 hour delivery and great product range – comes across as the final savior”, says Praveen Singh, Marketing Director of ZopNow.

 

Mukesh Singh, CEO, ZopNow India added: “We are pretty excited about this campaign since it clearly brings out our vision of turning grocery shopping experience into a fast, fresh and easy experience for every household. This campaign was built on our core customer insights that highlighted how customers valued our fast 3-hour delivery for 10000+ products with our easy-to-use website or mobile app.”

 

Akshat Gupt, Director, Supari Studios added: “Zopnow’s brief was clear, it was to highlight and establish ZopNow as the destination for anyone who wants his/her grocery shopping to be done Fast, Fresh and Easy. Humour has always been a great way of communicating a message, hence the use of an endearing, amusing, yet immensely infuriating character such as Kanta Bai highlights the frustrations and challenges one faces while running a household in India. This was juxtaposed with a quick and snappy hiphop montage to showcase how ZopNow delivery can help make that process so much easier.”

 

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