Zing revamps, nets Shraddha Kapoor as brand ambassador

12 Jul,2016

By A Correspondent

 

Zing, the youth entertainment channel from the Zee Entertainment stable, has undertaken a complete revamp and has launched a brand campaign with actress Shraddha Kapoor as its brand ambassador. “Today, the three most important things in a youth’s life are Career, Relationships and Attitude and keeping that in mind the channel now flaunts its new identity; That’s My Thing,” notes a communiqué, adding: “The new tagline rightly embodies the youth and their outlook. They are totally clear about what they want and how to achieve that.”

 

Said Vishnu Shankar, Business Head, Zing: “Today’s youth voice their opinions on all matters that concern them. They have a large appetite for risk and experimentation. Their emphasis now is on being individualistic and being comfortable with it. Zing is aware and conscious of this phenomenon; thus ‘That’s My Thing’ fits our brand identity. This campaign is fresh and youthful keeping in mind the ideologies of today’s generation.”

 

With the change in positioning, Zing has announced a tweak in its programming too. Zing’s flagship show Pyar Tune Kya  Kiya will now be entering the next season with  new anchors and a different approach. A new youth-based fiction show Aye Zindagi will be added to the bouquet. This new show will have a fresh approach towards the youth and their problems and how they deal with them. New non-fictions will be added to the current offering.

 

A 360-degree marketing campaign which includes television, outdoor, trade, DTH, radio, digital and social media activations has been planned.

 

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