Zee to launch new Marathi channel for youth next month

05 Jul,2016

By A Correspondent


Zee Network has announced the launch of Zee Yuva from next month. To be an exclusively youth-oriented channel in Marathi, the content of the channel, notes a communiqué will be “something that the audience of Maharashtra has never experienced before on any other channels as yet”.


Said Bavesh Janavlekar (Business Head, Zee Yuva and Zee Talkies): “Zee Yuva has a very unique and differentiated proposition from the other offerings in the market. The content is distinctive and based on audience insights. The primary motive of Zee Yuva is to deliver the programmes that are light-hearted, refreshing, youthful and contemporary.”


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