W+K Delhi crafts Nike India’s ‘Da Da Ding’

12 Jul,2016

By A Correspondent

 

Nike India launched its latest music track and film ‘Da Da Ding’, as a part of its new Just Do It campaign, created by the team at Wieden+Kennedy, Delhi.

 

In the music video titled “Da Da Ding,” actress DeepikaPadukone, Indian hockey player Rani Rampal, alongside other leading Indian athletes including footballer Jyoti Ann Burrett and cricketers Harmanpreet Kaur, Smriti Mandana and Shubhlakshmi Sharma  urge India’s next generation to break conventions and define their own success by bringing sport into their lives.

 

Created in collaboration with Wieden+Kennedy Delhi, directed by French director François Rousselet and set to an ‘anthem’ by Gener8ion, featuring American rapper Gizzle, “Da Da Ding” charts the rise of female sport across a diverse range of passions, including basketball, football, running, training and cricket.

 

The sportswomen featured spend their days in different ways are in different professions. Yet their paths to respective success bear similar markings. Each learned the discipline and strengthened the confidence she attributes to her rise to early participation in sport, an anomaly in a country in which athletics has remained male dominated.

 

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