Starcom wins Dabur SEO mandate

27 Jul,2016

By A Correspondent

 

Leading media agency network Starcom has bagged the search engine optimisation digital mandate of FMCG major Dabur India.

 

The mandate will include building engagement and visibility for eight of Dabur’s online brands which includes Mybeautynaturally.com, Livveda.com, Daburdentalcare.com, Daburhoney.com, Realfruitpower.com and Realactiv.com.  The mandate previously lay with a clutch of separate companies and Dabur has now consolidated this business with Starcom.  Publicis Media‘s digital practice Performics.Convonix (formerly known as SMG Convonix) will power all the work on this business.

 

Said Mallikarjun Das, Group CEO, Starcom: “I think that the days of hard-selling are over, and today, it is more about visibility, conversation and engagement which the digital medium offers, by way of transformative experiences. Most packaged goods companies are only just realising the power of digital and very few havedistinct and marque online properties. Dabur India stands out in this regard. We will build for them a cohesive strategy on search, so that so that consumers can discover useful products and access thumb-stopping content, enforcing positive change in their lives.”

 

Said Rohit Prakash Gupta, Head – Marketing Services at Dabur India Ltd on the development: “In this hyper-competitive FMCG industry, the need and relevance of SEO has grown manifold as consumer are consuming more and more internet to find solutions for their daily living. Earlier, our SEO mandate was fragmented and we realised a specialist is needed to provide greater consumer experience. This step adds more value to the entire process of optimizing webpages in a sense that now we try to optimise pages to get more relevant traffic. Also, with Starcom as a media partner and Convonix as an SEO partner, we expect greater synergies in our offline and online communications.”

 

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