Shruti Haasan to lend her charm as brand ambassador of UNIBIC

29 Jul,2016

By A Correspondent

 

UNIBIC Foods has announced Shruti Hassan as its brand ambassador. She will be seen in UNIBIC’s new television commercials that have gone on air across South India, on UNIBIC’s YouTube channel and social media assets. With this association, UNIBIC aims to further strengthen their position in target markets across South India and aggressively expand into new markets in the west and north.

 

Nikhil Sen, Managing Director, UNIBIC, said, “UNIBIC’s vision is to bring unique, premium products to the Indian market at prices that are affordable to our consumers. We have also been the innovators and the first ones to bring many unique products like Scotch Finger and center filled choco cookies to the Indian market. Our brand stands out in the market because of its great taste as well as its premium and international imagery. In this context, we feel that Shruti Haasan is a great fit to be the UNIBIC brand ambassador. She is a youth icon and embodies many of the same characteristics that are core to our brand.”

 

Shruti Hassan, said, “I am glad to be able to share the UNIBIC story, on their behalf. Cookies, when made just right, are the perfect indulgence whether it is at the end of a long day or when you need a tasty snack. They are original in their offering which is what makes UNIBIC different and in effect stand out.”

 

The UNIBIC TVCs featuring Shruti Haasan, have been conceived and shot like musicals. 3 completely different sound tracks set the mood to take the viewer into 3 different worlds of UNIBIC. The sets have been inspired by Broadway musicals and Shruti’s dance expertise, comes through beautifully in each film. Each film ends with UNIBIC’s promise of taste and quality, as Shruti calls out the brand tagline, ‘Bicalicious’.

 

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