Razorfish India appoints Mitika Malhotra to head biz dev in north

05 Jul,2016

By A Correspondent

 

Razorfish has announced the appointment of Mitika Malhotra as the Head of Business Development for North, based out of Razorfish India’s Gurgaon office.

 

Prior to joining Razorfish, she was Group Head-Digital Business at Pulp Strategy (an Integrated Marketing Communications Agency) where she acquired as well as grew accounts of Michelin, Rolls Royce, Yamaha Music India, SRS group and other SMEs. Her focus was sharply on strategizing brand and business transformation solutions as she comprehends that seamless convergence of consumer behavior across channels is now the future.

 

Said Malhotra: “Razorfish’s philosophy of innovation resonates with the quote I live by: ‘Most people get ahead during the time others waste’. I am excited to be part of the story that the team here is crafting to set up new milestones.”

 

Said Charulata, Ravi Kumar, CEO Razorfish India on the appointment, “We are constantly seeking highly curious people who have the energy and a razorsharp mind to persistently look for lateral solutions for the clients we partner. When I met Mitika, that’s just what I saw in her. She is able to cut through the many layers and get to the core of a business need. She will be a key member of our Business Transformation Advisory team that partners new clients to set them off on the digital path.”

 

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